pyper paul + kenney UNITE AND TAKE OVER

Tampa, Fla. - May 28, 2007 - Award-winning Tampa creative ad agency Pyper Paul + Kenney, Inc. announced today its newest account win: St. Joseph's-Baptist Health Care. A division of BayCare Health System, St. Joseph’s-Baptist Health Care is the largest not-for-profit health care provider in Hillsborough County, Fla. with four subsidiary hospitals.

In a review that began with more than ten preliminary agency introductions, PP+K came out on top in a final shoot-out against two other Tampa Bay finalists.

"After evaluating and meeting with many advertising agencies inside and outside of Florida, we felt that Pyper Paul + Kenney brought a unique blend of strategic communications planning and breakthrough results oriented advertising. They are the perfect fit as we expand our marketing efforts to remain true to our mission of providing the best medical care possible in the Tampa Bay region," said Laurie Winkles, Director of Marketing, St. Joseph’s-Baptist Health Care.

"St. Joseph’s is a leader-brand in our region, and their aspirations are visionary," said Paul Daigle, PP+K president. "It will be our task to help bring those visions to life." The billings for the campaign are undisclosed.

About Pyper Paul + Kenney Inc.
PP+K is an award-winning advertising agency that was recently honored as one of the top creative agencies in the United States by the American Association of Advertising Agencies. Clients include: Checkers/Rally's Drive-In Restaurants, Circle K, MLB/Tampa Bay Devil Rays, HSN, MarineMax, Sweetbay Supermarket, Tires Plus, Touch Handmade Vodka, Jailhouse Fire Hot Sauce, Lee Roy Selmon's, Yacht StarShip, The Florida Holocaust Museum, The Florida Aquarium, The American Heart Association and St. Joseph's-Baptist Health Care. Established in 2004, PP+K has 25 employees and capitalized billings in excess of $40 million annually. More information is available at www.pyperpaul.com.