Pyper Paul + Kenney Communicates through Cans

FOR IMMEDIATE RELEASE
15,000 Cans?
Tampa, Fla. – December 11, 2007 – TAMPA – Crowds of people walking by Lykes Gaslight Square Park in downtown Tampa on Tuesday got a glimpse of thousands of soup cans lined up neatly in the grass with signs delivering facts about homelessness in the Tampa Bay area.

The 15,000 soup cans were part of the “Food for Thought” campaign created by Pyper Paul + Kenney to help raise the awareness of Bay area people in need and the role Metropolitan Ministries' plays in helping these people each and every day.

Each one of the 15,000 cans stands for just one family in need of food, shelter and clothing this Holiday season.

Tampa-based Sweetbay Supermarket donated the 15,000 cans of their private label Hannaford branded soup in support of the campaign.

Metropolitan Ministries originally predicted 15,000 families would seek outreach. Instead, 21,000 families with 30,000 children have registered for help this Holiday Season.

PP+K and Tampa-based Metropolitan Ministries hope the display will boost donations to the group's Holiday Center and help them with their shortage of toys. Currently Metropolitan Ministries is 60,000 toys short of where they need to be before Christmas.

The Lykes Park display, "Food for Thought," featured guest speakers, Mayor Pam Iorio, and Mike Vail, Vice President of Sweetbay Supermarket. To learn more about the ministry and see what's needed the most this holiday season, visit MetroMin.org.