PP+K SCORES HOME SHOPPING NET, TIRES PLUS
DALLAS -- Pyper Paul + Kenney said it has doubled its billings to more than $40 million in 2006, thanks in large part to a series of account wins in recent weeks.
The 2-year-old shop Tampa, Fla., independent has added Home Shopping Network, Tires Plus and Touch Handmade Vodka to its national roster, along with regional clients Yacht StarShip and The Palm Restaurant.
PP+K also represents Circle K, Major League Baseball's Tampa Bay Devil Rays, Sweetbay Supermarket, the Florida Aquarium and Lee Roy Selmon's.
HSN, which created full-time retailing via TV in 1977, is based in St. Petersburg, Fla., on Tampa Bay. Work for the client broke this month.
Tires Plus, a division of Bridgestone Corp., with more than 500 stores in the U.S., hired the agency in October, with a national print campaign breaking the same month, said PP+K president Paul Daigle. Tires Plus spent $5 million on advertising in 2005 and $250,000 through September 2006, per Nielsen Monitor-Plus.
Touch handmade Vodka is a premium distiller that is seeking a national brand identity, the agency said. PP+K's campaign broke in the fall.
Work for Yacht StarShip, a dining yacht on Tampa Bay, breaks this month, Daigle said. No ad spend figure was available.
MarineMax, a recreational boat retailers, hired PP+K in October, with work breaking in November, Daigle said. MarineMax spent $8 million in advertising in 2005 and $1 million through September 2006, per Nielsen Monitor-Plus.
Daigle, who came to the shop after working at Chiat/Day, Fallon McElligott, Young & Rubicam, said he plans to raise Tampa's profile as a center of marketing creativity.
