PP+K To Drive Pirelli’s U.S. And Global Advertising
Tampa, Fla. – May 19, 2008 – Pyper Paul + Kenney has been awarded North American and International advertising duties for Pirelli Tire without a review. Pirelli, headquartered in Milan, Italy, maintains North American operations in Rome, Georgia and had 2007 reported sales of $6.38 billion. In the past Pirelli has maintained relationships with other advertising agencies including WestWayne (now 22Squared) and Leo Burnett.
As agency of record for Pirelli, PP+K will be responsible for developing branding and creative platforms that leverage Pirelli’s strategic alliances with two premier international auto racing brands, Grand American Road Racing and World Rally Championship.
PP+K is preparing to launch a new global print campaign for the Client that will run in automotive enthusiast publications such as Road & Track, Car and Driver and 0-60.
“Any agency in the country would be proud to have a brand as distinguished as Pirelli on their Client roster,” said Paul Daigle, PP+K’s President. “So as you might imagine it’s a great honor for our agency to be chosen to drive their business to the next level.”
About Pyper Paul + Kenney Inc.
Pyper Paul + Kenney is a national award-winning strategic and creative advertising firm specializing in innovative communication techniques that create business results. In 2007 PP+K was honored by the American Association of Advertising Agencies as one of the top three creative agencies in the United States with under 100 employees. Clients include: After Hours Pediatrics, American Society for the Prevention of Cruelty to Animals (ASPCA), Circle K, Florida Aquarium, Grand-Am Road Racing, Metropolitan Ministries, MLB/Tampa Bay Rays, Pirelli Tires North America, Stinger Systems, Inc., St. Joseph’s Hospital, Sweetbay Supermarket, Tampa’s Lowry Park Zoo, Tires Plus and Touch Vodka. Established in 2004, PP+K has 32 employees and capitalized billings in excess of $40 million annually. More information is available at www.pyperpaul.com.
